Focalytic answers business questions and provides business solutions using the world's unstructured text as it's source for conversation analysis!

Director, Client ProgramsMajor Provider of Services in the Collision Repair Shop, Property and Casualty Insurance

They (Focalytic) provide analytics that are consistent and easy to understand, in a dashboard that’s visually very impressive. It has been known to elicit oohs and aahs from senior management on a number of occasions!! Focalytic has been very flexible in creating the graphs and charts we need – even programming complex custom calculations upon request (in our case, NPS and SUS). Thanks to our text analytics dashboards, we have an added level of insight into the satisfaction level of our customers and what we need to do to improve our company.

Market Research DirectorMajor Manufacturer of Outdoor Products

Focalytic has the insight and creativity to provide solutions to our social media research problems. We needed a dashboard portal so we could track consumer sentiment regarding our products in online reviews. At the same time, we wanted to 'drill down' to the actual consumer comments to get a better sense of what was driving those product reviews. Focalytic worked with us to create a custom, full-featured, social media research dashboard so we can examine these reviews down to the individual SKU and review website.

[More Testimonials]

Here are some ideas on ways to benefit from using Focalytic in your business!

describe the image

Explore

We create social media trackers that do more than listen to social media.  Our social media market research gathers, measures, and predicts. We use social media content to answer your business questions and solve your business problems.  Social media research and online content analysis should offer more than positive and negative responses to your brand or products. More evolution is available and Focalytic is the solution. [Read More]

Measure

Measure

Whether your qualitiative conversation source is associated with internal company databases, traditional market research techniques, or online social media content, there's a whole lot of "unstructured text" available to you. The real difficulty lies in how you go about analyzing it and paying attention to it.  Data analysis and interpretation in qualitative research and other qualitative data sources is not easy...until now. [Read More]

UnderstandUnderstand

Large data set, after large data set, after large data set is available to the average business manager.  "Big data" has become the word of the day for many businesses.  CEO's, analysts, and managers receive a steady flow of raw data information related to their customers, their inbound support calls, their customer satisfaction levels, company market research surveys, finance information, etc.  In addition to these sources, companies also have a wealth of information available to them through online search, review sites, social media, forums, etc. [Read More]