Las Vegas Ultra Lounges
The following is an analysis of the online conversations from social media sites, industry blogs, review sites, forms, news sites, and top websites. The data was extracted using proprietary linguistic technologies developed by Focalytic. This summary report provides a snapshot of the online conversations currently taking place that are associated with Las Vegas Ultra Lounges. A companion report focusing on Las Vegas Night Clubs is also available.
The basis of the ‘focalytic’ approach is best summarized by this mantra: “Words are defined by the neighbors they keep.” Words that fall within close proximity of a company name, for example, are typically used in conversation to describe or define it such as “Apple is a fantastic company” or “Apple stinks”. Focalytic scours millions of online conversations associated with a company name, brand, phrase, or term and measures these associations. Statistical analysis is then run and the data is quantified. This report highlights a sampling of some of the metrics used by Focalytic.
Conversation Share is a measure of the amount of conversation taking place related to a specific topic. For example, a blog post may mention “Tao” and “Las Vegas Ultra Lounges” in the same sentence, or someone may tweet about “Voodoo Lounge” and “Las Vegas”. Each mention is counted and the share of online conversation is measured. A higher share of online conversation generally correlates to higher interest among consumers.
As can be observed from the graph on the left, the Playboy Club dominates online conversation regarding Las Vegas Ultra Lounges. At 23% Tao also has a significant share of the conversation. (Ultra Lounges with less than three percent of the total online conversation were not included in the graph).
Conversation Extremes shows the percentage of extreme positive and extreme negative conversation associated with each ultra lounge. Positive conversations include words like “excellent”, “fantastic”, and “terrific”. Negative conversations include words like “terrible”, “horrible”, and, “awful”. Somewhat positive and somewhat negative terms are not factored into the equation, i.e. “good”, “okay”, “fair”, “average”, “not good”.
“Tao” has both the most extreme positive and extreme negative conversation associated with it, with the overall sentiment being largely positive by more than a 2 to 1 ratio. It is interesting to note that although the Playboy Club has a significant share of conversation, the conversations do not exhibit strong positive or negative tones. This is likely due to the conversations be more information based such as “I’ll meet you at the Playboy Club at 11:00” rather than satisfaction based.
Emotional Focus measures eight different emotions. Each emotional element on the graph sits across from its polar opposite. Several synonyms help define each emotion. For example, “Trust” is also associated with “confidence” and “rely on”. The term “Admiration” is associated with “love”, “appreciate”, and “thankful”. Each company, brand, phrase or term should be considered with regard to not only which emotions are the strongest, but also the volume. If a term has a small amount of emotion associated with it then conversations are likely being driven more by factual statements such as “Tao is at the Venetian”, rather than emotive statements like “I hate how packed the Tao gets on weekends”.
Overall, conversations about Las Vegas Ultra Lounges are largely positive in nature with “Admiration”, “Joy”, and “Optimism” being the top emotive elements. “Love”, “Appreciate”, and “Thankful” are the terms most closely associated with Admiration.
Looking at the individual clubs, we see that the Tao and Tabu each have a relatively significant amount of emotional conversation associated with them while I-Bar and Rush Lounge have relatively little emotional conversation associated with them. It is interesting to note that the emotion “Anger” is relatively high at the Playboy Club in relation to the other clubs as well as other emotions associated with the Playboy Club.
